Performance
Cross and Forge focuses on human capital performance, leadership standards, and total organizational growth strategy.
Purpose
We build companies that people can use, trust, and return to.
Cross and Forge exists to grow useful businesses with strong standards, thoughtful hospitality, dependable service, and a long-term commitment to the communities they serve.
Public Commitments
The companies are different, but the standard is consistent.
Growth
Spark41 helps the companies and outside partners communicate clearly, earn attention, and build momentum.
Movement
Conquer Valley adds active-living identity, apparel, and a public message of discipline and resilience.
Place
Cloud Nine Collective, The Sterling Room, and The Hemingway support gatherings, events, and social experiences.
Care
Forgive the Mess keeps homes, businesses, venues, and seasonal properties ready for daily use.
Promise
The Bicknell Promise directs recognition, scholarships, and practical support toward people who serve.